Date Posted: 05/02/2023
Req ID: 31012
Faculty/Division: Faculty of Applied Science & Engineering
Department: Engineering Student Recruitment & Retention Office
Campus: St. George (Downtown Toronto)
Position Number: 00039826

About us:

The Engineering Student Recruitment Office is the first contact for students interested in pursuing an education at Canada’s top engineering school and one of the best in the world. The dynamic team shares information on the Faculty’s world-leading programs with students around the globe, supports prospective students and their families throughout the application and admissions cycle, and facilitates a smooth and successful transition into the Engineering program.

Your opportunity:

Reporting and working under the direction of the Director, Engineering Student Recruitment & Retention, the Engineering Recruitment Communications Officer develops and implements high quality, innovative and effective multi-channel communication to advance the Faculty of Applied Science & Engineering’s student recruitment and enrolment goals. Working within a strong team environment, the position involves close contact and cooperation with the Recruitment, Admissions, First Year Office, and Engineering Strategic Communications teams to support, plan, write, produce, and distribute compelling marketing materials across print, online, social media, and video platforms for all recruitment activities and programs supported by the ESRRO team.

The Engineering Recruitment Communications Officer collaborates with the ESRRO team by participating in recruitment initiatives; creating presentations for prospective students and parents, provides information to students and parents through web communications, and occasionally represents the University of Toronto and the Faculty at fairs, school visits, and on-campus events.

Your responsibilities will include:

• 
  Implementing digital communication plans across a broad range of marketing/communication channels
• Building and strengthening relationships with stakeholders and partners of strategic importance
• Analyzing metrics to identify trends
• Liaising with colleagues across the University to ensure consistent and/or integrated messaging
• Producing promotional and outreach materials
• Supports communications needs at all recruitment activities and programs supported by the ESRRO team
• Implementing communication campaigns
• Analyzing the effectiveness of campaigns and/or programs using metrics

Essential Qualifications:

• 
  Bachelor’s Degree in relevant field such as Communications, Web Development, or Multimedia Design & Production, or an acceptable equivalent combination of education and experience.
• Minimum four years of relevant experience in communications including producing print publications, marketing materials and web-based marketing materials, social media
• Experience with the development and delivery of persuasive informational presentations
• Experience conducting photography and/ or videography shoots
• Advanced computer skills (Word, Excel, Access, PowerPoint, Adobe Acrobat, Windows PC Keynote, Prezi and Basecamp), and HTML, CSS, Dreamweaver, Adobe Creative Suite (Acrobat, Photoshop, Illustrator, InDesign) experience or equivalent
• Experience with web content management systems, such as WordPress or equivalent
• Advanced writing skills, including thorough knowledge of best practices for writing content for the web and social media
• Demonstrated commitment to equity, diversity, inclusion and the promotion of a respectful and collegial learning and work environment
• Possess strong content creation skills and the demonstrated ability to conceptualize and carry out a communications campaign, including using social media
• Experience in constituent/customer relationship management (CRM) systems, and developing and delivering marketing CRM strategy
• Advanced public speaking skills
• Advanced project coordination and time management skills
• Advanced computer skills (Word, Excel, Access, PowerPoint, Adobe Acrobat, Windows PC Keynote, Prezi and Basecamp)

Assets (Nonessential):

• 
  Experience and working knowledge of University of Toronto policy and procedures especially as it relates to student recruitment and admissions.

To be successful in this role you will be:

• 
  Articulate
• Efficient
• Problem solver
• Resourceful
• Self-directed
• Team player

Work location: This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto’s Alternative Work Arrangements Guideline.

Closing Date: 05/10/2023, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 13 - $76,284 with an annual step progression to a maximum of $97,556. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.