Marketing Manager - Fiber Optics Manufacturing Job at OZ Optics Ltd
Company Overview
OZ Optics Limited is a leading worldwide supplier of fiber optic products, test equipment and sensors. It is located in Canada's capital city of Ottawa and established in 1985.
Company Perks:
· Every employee receives full benefits including medical, dental, and optical and life insurance with the premiums paid for by OZ Optics.
· Opportunity to work alongside with subject matter experts in fiber optics
· Opportunity to work on world-class products with cutting-edge technologies
· Best recreational facilities company can offer. Squash and basketball courts, weight-training rooms, indoor pool, sauna, and hot tub for use by employees
· Staff events - adult and children's holiday parties, Easter egg hunt, family summer barbeque, and soccer games.
· Free on-site parking
Position Summary:
Reporting to the VP of Global Sales & Marketing, this position is responsible for executing lead generation and corporate awareness programs to increase brand recognition within the market. As a creative, tactical and strategic thinker, you will develop, implement and manage key marketing communication plans to enhance OZ Optics market position. As a manager, you will provide direction to a team of marketing communications specialists in the areas of advertising, direct marketing programs, event management, print and production of marketing materials. You possess strong leadership and communication skills, good knowledge and understanding of the entire communications process and are a results-oriented individual with a consultative yet decisive management style.
Typical Duties:
Conceptualize, create, and launch new advertising, promotional and marketing programs designed to deliver optimal results for OZ Optics.
Work with Sales to drive programs to existing customers, and create direct marketing programs to stimulate growth in new customer base.
Work with Product Management to ensure that appropriate products have sufficient collateral support.
Define sales and technical literature suite.
Manage and oversee production of individual pieces of the sales and technical literature suite.
Work with senior management in delivering public relations programs.
Develop strategic marketing plans for brand recognition.
Work with out-sourced vendors and internal staff.
Develop and implement basic market research data.
Manage advertising spend.
Manage the marketing team.
Work with the VP of Sales and Marketing to define and implement distributor, VAR and reseller programs.
Develop product knowledge to speak to potential customers and tradeshow visitors.
Ability to travel.
Education:
BS in marketing or business, with marketing emphasis.
Budget management skills.
Experience:
5-10 years experience in Marketing Management
Experience launching new products.
Significant experience in vendor/contractor management.
Skills:
Writing skills - ability to synthesize sales and technical messages into clear, easy to read literature and press releases.
Communications skills - ability to communicate ideas verbally, in groups and in presentation situations.
Team skills - ability to work with cross functional groups to solicit input to plans, to develop plans and programs which meet needs of all groups, to incorporate ideas from the groups into plans and
projects, and to enlist support from other players to complete programs and projects.
Project Management skills - ability to prepare detailed plan for a given project, to enlist support for required tasks, to track all activities in the project, and to ensure activities are completed on time, and ensure that any project risks are identified, and resolved in a timely fashion.
Strong ability to multi-task.
Strong organizational skills.
Attention to detail.
All applicants must be legally eligible to work in Canada.
Job Types: Full-time, Permanent
Benefits:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Vision care
Schedule:
- Monday to Friday
COVID-19 considerations:
Remote interview process
Personal protective equipment provided or required
Plastic shield at work stations
Temperature screenings
Social distancing guidelines in place
Virtual meetings
Sanitizing, disinfecting, or cleaning procedures
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