Service Marketing & Promotion Specialist

Scarborough, Ontario (Hybrid)

Deadline: Please apply by January 6, 2023

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.

What Sets Us Apart?

A focus on People, Passion for Toyota, Innovation and Make Things Better has made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.

Job Summary:

Toyota Canada Inc. (TCI) currently has an exciting opportunity for an automotive enthusiast to support our Service Retention department. This is full time permanent opportunity and will report to the Manager, Service Marketing & Promotion. The selected candidate will analyze trends, identify opportunities, and design/implement marketing campaigns/programs which align with National objectives/strategies to improve customer retention and parts sales.

What We’ll Bring:

• A hybrid work environment
• A work environment built on teamwork, flexibility and respect
• Competitive compensation package including health and dental benefits, and bonus
• Health and dental benefits effective immediately
• Company pension plan with matched contribution
• Associate vehicle discount program
• Professional growth and development programs to help advance your career, as well as tuition reimbursement
• Fitness reimbursement
• Great company culture – Respect for people and continuous improvement is at our core
• Paid holiday shutdown and competitive paid time off benefits
• Summer Hours – condensed work week during the summer
• Sabbatical Leave Program

What You’ll Be Doing:

• Develop, implement, and manage Parts & Service Marketing campaigns/programs to support parts sales performance, ever better customer retention and profitability
• Lead/assist in the design, production, launch and support of Service Marketing campaigns/programs
• Develop, implement, analyze, and report on Service Marketing campaign/program performance; use insights to support presentation of data driven improvement opportunities
• Design, develop and produce promotional support and reference materials consistent with corporate brand direction and objectives
• Collaborate with Tier 1 (National) agency partners to define and deliver strategic marketing initiatives (digital, print, email, mail, out of home, etc) that promote education, awareness, and consideration of Toyota Genuine Parts & Service
• Support Tier 2 (Regional) Dealer advisory boards and agency partners in the design and delivery of aligned marketing initiatives that promote Service appointment conversions and Toyota Genuine Part sales
• Support the analysis of key parts sales trends at the National and Zone level to identify promotional opportunities
• Complete research to determine viability of new products, programs, and other opportunities for Service Marketing
• Prepare planning documentation using PDCA (Plan, Do, Check, Act) principles for Tier 1 (National) strategic programs and activities
• Liaise with TMNA (Toyota North America), TMC (Toyota Japan), and other affiliates to support best practice sharing and foster continuous improvement
• Track performance of and administer the Toyota Retention Support Program (TRSP)
• Collaborate with key product partners/suppliers in support of key product promotion
• Communicate with field staff, dealer partners, and other internal/external stakeholders to share information and collect feedback on Service Marketing campaigns/programs; utilize feedback to identify and present new opportunities and/or opportunities for kaizen (continuous improvement) to management
• Monitor TCI and partner websites for Parts & Service-related activities and identify opportunities to enhance our on-line presence in support of ever better content that drives education, awareness, and consideration of Toyota Genuine Parts & Service; partner with internal/external digital partners to implement enhancements
• Assist in the organization of meetings/conferences and preparation of related materials (reporting, performance metrics, presentations, etc.)
• Prepare and deliver presentations to National, Zone, Dealer, and other internal/external stakeholders in relation to strategic opportunities, information sharing, awareness, and/or annual planning activities
• Other duties as required

What You’ll Bring:

• University/College degree in marketing, business administration or related discipline
• Previous experience in automotive marketing and dealership Parts & Service operations preferred
• Demonstrated success within a marketing or analytical role
• Experience with and understanding of digital marketing
• Strong administrative, organizational, and project management skills
• Proven ability to initiate and improve work processes to increase efficiency
• Strong presentation skills
• Excellent oral and written communication skills
• Strong independent time management skills
• Highly proficient in use of Microsoft office applications (Outlook, Excel, PowerPoint, Access, Project, Teams, Power BI, etc.)
• Proven ability to build successful partnerships
• Committed team player
• Bilingual (English/French) is an asset

What You Should Know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law.

Job Type: Full-time

Benefits:

• Casual dress
• Company pension
• Dental care
• Extended health care
• Paid time off
• RRSP match
• Tuition reimbursement
• Vision care
• Work from home

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Scarborough, ON M1H 1H9

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