Digital Media Specialist, Paid Media Partnerships Job at Manulife
Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you.
Working Arrangement
Job Description
Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) – a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.
We are looking for an innovative and curious Paid Media Partnerships specialist to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.
Job description:
Reporting into the Media Strategy Manager, the Specialist, Paid Media Partnerships will n egotiate and buy advertising inventory for our Global Wealth Asset Management campaigns across both NA and EMEA. You will work closely with our Media Partners and ensure that ads reach target audiences through high-quality channels in the most cost-efficient manner.
In this role, you should be an effective negotiator and critical thinker, and able to establish trust and build relationships with key media partners.
Main duties and responsibilities:
- Become the first point of contact for publishers and partners and maintain strong direct relationships with key partners in the media landscape.
- Lead and manage development initiatives for key media partners and ensure successful delivery of initiatives that strengthen the relationship.
- Identify, negotiate and review agreements with local and international media partners.
- Responsible for the end-to-end execution of all partnership marketing campaigns.
- Analyze and communicate key quantitative metrics and business trends to media partners and to key internal stakeholders.
- Provide operational day-to-day support to media partners.
- Frequently analyze and assess media partnerships' performance to continuously ensure the contribution to the Manulife business goals.
Qualifications and experience required:
- 1 to 3 years experience , including partner management/client servicing experience preferably with a B2B background.
- Good understanding of digital media platforms and ad metrics.
- Strong negotiation skills and commercial background.
- Have an extensive network of key media partners across both NA and EMEA.
- Exceptional communication skills, and the ability to serve as a spokesperson for media partners.
- Experience working in B2B financial services is preferred in planning and executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition).
Language requirements:
- Business-level English, both written and spoken
What motivates you?
- You obsess about customers, listen, engage, and act for their benefit
- You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes
- You thrive in teams, and enjoy getting things done together
- You take ownership and build solutions, focusing on what matters
- You do what is right, work with integrity and speak up
- You share your humanity, helping us build a diverse and inclusive work environment for everyone
This job description does not represent a comprehensive listing of job duties required and the role may require additional or different duties than those listed.
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Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.
About John Hancock and Manulife
John Hancock is a unit of Manulife Financial Corporation, a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States, and Manulife globally, including Canada, Asia and Europe. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were CAD$1.3 trillion (US$1.1 trillion) as of June 30, 2021. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at manulife.com .
One of the largest life insurers in the United States, John Hancock supports more than 10 million Americans with a broad range of financial products, including life insurance , annuities , investments , 401(k) plans , and education savings plans . Additional information about John Hancock may be found at johnhancock.com .
Manulife is an Equal Opportunity Employer
At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact recruitment@manulife.com .
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