Who is Mercer-MacKay Digital Storytelling?

We love to learn and share how technology companies are creating and delivering solutions that contribute to and help shape our world. Our mission is to help these companies tell their stories to engage, educate and inspire with tales of leadership, courage and innovation. Mercer-MacKay has been helping technology companies since 2007 and can attest to the fact that when digital storytelling is done well, people will recognize that our clients have something special to offer – and will want to become part of their story. We are proud to say that Mercer-MacKay has just been certified as one of Canada's Great Places to Work® – check us out! www.mercermackay.com

What we need:

We are looking for a motivated and creative individual to join our company as a Content Strategist. As part of our team, you will ideate, plan and execute content strategies that align to and drive our clients’ business objectives. Our ideal candidate has professional experience in content/marketing positions in the technology industry and can effectively communicate with clients and execute their vision by leading content contributors and collaborating with design and development teams.

What you will do:

• Discuss strategies and ideas with our clients to understand their objectives, audience, thought-leadership position, and what types of content will best support their goals
• Create or support the creation of briefs that articulate client objectives and their unique position clearly, so a writer can create an appropriate deliverable
• Produce, write and create high-value content
• Review writer’s work to ensure alignment with the client’s objectives, messaging and Mercer-MacKay’s quality standards.
• Provide direction, guidance and coaching to writers on changes required
• Collaborate with the greater marketing team (design, web, paid media) on the strategy and execution of deliverables and campaigns
• Discuss with the Director of Content Strategy on a weekly basis the progress of current and upcoming content deliverables, and collaborate on strategies for client projects
• Stay on top of content marketing best practices, and consistently share the best of what you learn with your team to infuse it into your ideation, strategy and approach

What skills and experience are required:

• Extensive writing experience in content types such as eBooks, thought-leadership pieces, blog posts, case studies, email copy, website copy, landing pages, video scripts, executive writing, sales presentation decks and more
• Experience with building messaging frameworks, campaign themes, personas, and content plans
• Thorough knowledge of SEO, B2B marketing strategies, email automation and thought-leadership content
• Strong knowledge of digital marketing, user experience and brand strategy best practices
• Excellent writing, communication, grammar and storytelling skills
• Ability to demonstrate to executives your creative vision
• Proficient at leading client-facing meetings, stakeholder interviews and internal brainstorms
• Strong interpersonal skills and ability to provide and receive constructive criticism
• Ability to work in a fast-paced environment and balance multiple projects
• Strong attention to detail

Who you are:

• 5+ years of experience in a content marketing role
• Extensive experience in writing and content creation
• Experience in the technology industry or content creation for B2B tech companies
• Ability to work effectively both independently and as part of a team
• Skilled in working on tight deadlines

Benefits of working in this role:

• Virtual/home-based position
• Comprehensive health, and dental benefits
• Wellness programs including InkBlot accounts
• Paid time off
• Free virtual meditation sessions
• Virtual team building events
• Provides company equipment needed to effectively work from home
• Flexibility, agility, fast paced
• Amazing, collaborative team
• Positive energy and work environment that promotes learning, discovering, mentoring and feedback for growth

ADDITIONAL INFORMATION

Mercer-MacKay is committed to our employees and our customers. We operate in an exciting and supportive fast-paced environment that values innovation, integrity, teamwork, accountability, wellness, gratitude, respect and growth. Our workforce is virtual with headquarters in Burlington, Ontario and we support a diverse and inclusive culture. We have daily meditations, weekly huddles and competitive compensation.

HOW TO APPLY & APPLICATION REQUIREMENTS

If this sounds like your vibe, we would love to hear from you. Please apply within.